Sustainable Plantbased Lego Will Ship This Year

first_img The New Lego UCS Imperial Star Destroyer Is Nearly Four Feet LongLego Makes Building Sets Accessible to the Blind Let us know what you like about Geek by taking our survey. Three years ago, Lego pledged to invest $200 million into developing more eco-friendly bricks. Now the company has announced that its first sustainable Lego will ship before the end of this year.The elements will be made of polyethylene, which is typically made from petroleum. It can also be made by dehydrating ethanol, which is the route Lego took. Specifically, they’re using ethanol derived from sugarcane.Not just any old sugarcane, mind you. It’s all sustainably-produced in accordance with the WWF’s Bioplastic Feedstock Alliance guidelines from sources that adhere to Bonsucro’s (a sugarcane industry group launched in 2011) rigorous Chain of Custody standard.Tim Brooks, Lego’s VP of Environmental Responsibility, says that the plant-based plastic “has the same properties as conventional polyethylene.” He adds that Lego fans “will not notice any difference in the quality or appearance of the new elements.”Fittingly, Lego’s first green, plant-based elements will be both green and plant-y. They’ll include botanical bits like trees, shrubs, flower stalks, fronds, leaves and limbs. Brooks says they’re “in production and will be in Lego boxes this year.”It’s a big first step towards sustainability, but there’s still a long, long way to go. Polyethylene is only used to produce a small portion of Lego elements — just 1-2%.Much of the rest of Lego’s inventory is made from strong, durable ABS. They’re actively looking for a sustainable alternative, but that’s no small task. Lego doesn’t want to sacrifice quality or durability, which means the new material has to be able to withstand tens of thousands of clicks and last through several decades of play.They’re determined to make the switch, however. As the WWF’s Alix Grabowski noted in Lego’s announcement, BFA members are committed to “[ensuring] a future where people, nature, and the economy thrive.”center_img Stay on targetlast_img read more