By Paul LeckerSports ReporterMARSHFIELD — Kaitlyn Hess scored twice in a 14-minute span of the first half, and it proved to be enough for Wisconsin Rapids in a 2-1 victory over Marshfield in a Wisconsin Valley Conference girls soccer matchup Thursday at Griese Park.Hess scored at the 26:13 mark of the first half off an assist from Mia Iwanski and popped a shot over Marshfield goalie Andrea Carolfi with 4:09 to go in the half to put Rapids (3-3-1 overall, 2-1-1 Wisconsin Valley Conference) ahead 2-0.Marshfield’s Julia Urban provided the only goal for the Tigers, scoring on a penalty kick midway through the second half.Marshfield (2-4, 0-3 WVC) had just two other shots on goal, both of which were saved by Chani Pulchinski.“We played very lethargic and out of sync the first half but picked up the intensity in the second half,” Marshfield coach Steve Lindner said. “Our challenges on 50-50 balls was very slow, and we allowed Rapids to connect far too many passes throughout the game.”Marshfield hosts Ashland in a nonconference game at 5 p.m. Friday.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)Raiders 2, Tigers 1Wisconsin Rapids 2 0 – 2Marshfield 0 1 – 1First half: 1. WR, Kaitlyn Hess (Mia Iwanski), 26:13; 2. WR, Hess (Katie Kiiskila), 40:51.Second half: 3. M, Julia Urban (penalty kick).Saves: WR, Chani Pulchinski 2; M, Andrea Carolfi 6.Records: Wisconsin Rapids 3-3-1, 2-1-1 Wisconsin Valley Conference; Marshfield 2-4, 0-3 WVC.
ONVIF has recently announced the winner of the first ever ONVIF Open Source Spotlight Challenge.The winning app, CAM X, submitted by Canada-based developer Liqiao Ying, offers an artificial intelligence-based object detection system that uses blockchain solutions for storing information obtained from ONVIF cameras. The two-month online challenge, offered in conjunction with BeMyApp, offered lucrative cash prizes for developers who use the protocol provided by ONVIF to create open source mobile or desktop applications for advanced video streaming.The submissions were required to be compatible with the latest release candidate, Profile T, which supports both H.264 and H.265 video compression standards. Developers connected to online prototype cameras with Profile T functionality from Axis Communications, Bosch Security and Safety Systems, Dahua Technology, Hikvision and Uniview for the challenge.- Sponsor – “The purpose of the challenge was to solicit creative, open-source ideas from outside the ONVIF organization and from outside the industry, helping to expand our perspective,” said Hans Busch, chairman, ONVIF Technical Committee. “We are excited about the diversity of approaches that were employed amongst the different submissions and the possibilities that exist for further development of the apps for future use by ONVIF.”In all, 37 submissions were judged on innovation, viability of implementation, functionality and whether the app is easy to navigate and use. Seven finalists received $800 each, while first, second and third place earned $3,000, $2,500, and $2,000, respectively. All of the finalist app submissions, including second place winner RPOS Open Source Camera and third place winner Open Camera, will be viewable on onvif.org. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
Tags:#twitter#web dave copeland The Dos and Don’ts of Brand Awareness Videos Eloqua’s Vice President of Content Marketing, Joe Chernov said the company is investing in Twitter advertising, but not for the reasons you may think.“It puts us in a position to be invited into beta programs such as the new homepage. Our strategy is: get closer to Twitter,” Chernov said in an email.Several companies we spoke with this week questioned whether or not the brand page upgrades will change anything. Users primarily interact with the people they follow through their time, meaning they rarely, if ever, see a company’s page. Even with the added bells and whistles, that may be a tough habit to break users of.“Users scan their Twitter feeds for quick messages, not in-depth engagement” – Aaron W. Jaco“Even for higher-involvement brands, whose customers tend to do an extraordinary amount of product research — car manufacturers and universities, for example — Twitter will likely remain a source for customer service, news tips and trend information,” said Aaron W. Jaco, a digital media strategist with Drake University’s marketing office. “If they want to delve deeper into a subject, they will be more likely to search hashtags or jump into shared articles than to delve into a corporate brand page.”Proposed changes include contests and e-commerce which may turn brand pages into an online storefront, according to executives interviewed by AdAge. The company launched a limited version of brand pages in December, and the changes are aimed in part at competing with a similar upgrade by Facebook earlier this month.“It is reassuring to know that Twitter is focused on making brand pages more engaging,” Chernov said. “Because we see it as a way to turn ‘loose tie’ connections into ‘strong tie’ relationships with our audience, the more Twitter can do to make our page – not just our feed – a destination, the better.”Experts we spoke with seem torn on whether this will be a boon for brands or a boon for Twitter. Like Facebook, much of the interaction with one’s followers comes on each individual’s news feed, and Aaron W. Jaco, a digital media strategist with Drake University’s marketing office, doesn’t see that changing much once the amped-up Twitter brand pages are unveiled.“Consumers spend less time on Twitter than they do on Facebook, on average, and Twitter’s users are proportionally more likely to access the service via mobile device,” Jaco said. “Users scan their Twitter feeds for quick messages, not in-depth engagement — and this is a valuable distinction from Facebook, not a detriment to Twitter.”Tyler Spraul, Vice President of Public Relations for WeightTraining.com said his company uses Twitter because, unlike Facebook and Google+, it allows them to monitor what customers and potential customers are saying about the brand. He expects some added functionality and customization, including an ability to “pin” tweets to the top of a feed instead of having them display in chronological order and room for more creativity than simply changing the background. Spraul does not, however, expect a big investment of time or money by brands to improve their pages on Twitter.“The changes will give brands an opportunity to make a better first impression with Twitter users, but beyond that, the features I’m seeing do not seem particularly groundbreaking,” Spraul said. “If better e-commerce and contest features do eventually come, that may be a game change.”Steven Melfi with Burson-Marsteller in New York pointed to the recent Twitter campaign by American Express, where customers who linked their Twitter accounts to their cards got steep discounts at a wide range of retailers and service providers.“While we feel that Facebook should be the launching pad for any social campaign, running a scalable Twitter Ads campaign will be paramount in capturing a social audience,” Melfi said. “Leveraging Facebook learnings into the Twitter arena- and understanding the similarities and differences between user engagement on each platform – will be key for all brands and agencies as they continue to invest in social.”Nike’s upgraded Twitter brand page, which was one of 12 unveiled in December. A Comprehensive Guide to a Content Audit Facebook is Becoming Less Personal and More Pro… Related Posts Guide to Performing Bulk Email Verification