Augmented and mixed reality revenue to overtake VR by 2021AR/MR revenue expected to double to $3.2 billion this yearHaydn TaylorSenior Staff WriterMonday 26th February 2018Share this article Recommend Tweet ShareCompanies in this articleSuperData Research, Inc.Revenue generated from consumer augmented and mixed reality is set to overtake VR by 2021, according to a SuperData report.The report, Nowhere To Go But Up: The Future of XR, found that augmented and mixed reality revenue is expected to double to $3.2 billion this year. Investment in immersive technology jumped dramatically in 2017, growing 40% year-on-year; it was the first year augmented and mixed reality investment pulled ahead of VR. This year, augmented and mixed realities are expected to attract $1.4 billion of the $1.9 billion invested in immersive technology. Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Investor interest in AR has been driven by proven earning potential of games like Pokémon Go, which has made $1.8 billion since its launch in the summer of 2016. “Mobile AR will be the primary driver for revenue through 2021, earning roughly twice as much as software for AR/MR headsets,” said a SuperData spokesperson. “AR and MR headsets will remain costly for the general population in the next few years, making it difficult for the audience to reach critical mass and generate significant software earnings in the near future.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The VR & AR newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesNielsen to close down SuperDataGames insights will be rolled into Nielsen Sports’ products and servicesBy Marie Dealessandri A month agoJanuary digital games spending reaches $11.6bnSuperdata reports a 15% rise in revenue year-on-year worldwide, with the PC space particularly growingBy Marie Dealessandri 2 months agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.