Coca-Cola recognized with Marketing Award

first_imgThe global leading beverage company becomes first three-time recipient of NASCAR Marketing Achievement Award WATCH: Gen-6 Top 10: Nos. 9-10 READ: Drivers excited for Gen-6 evolution DAYTONA BEACH, Fla. (Dec. 5, 2013) – The Coca-Cola Company was honored today with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola becomes the first three-time recipient of the prestigious award. Utilizing an immersive integrated marketing approach, Coca-Cola has engaged fans, customers and employees across virtually every facet of the NASCAR ecosystem, including intellectual property, promotions, public relations, B2B, online, broadcast, at track, event marketing, social media and retail.”Over the course of our 15-year relationship Coca-Cola has become one of the most recognized brands in our sport,” said Jim O’Connell, NASCAR chief sales officer. “Once again Coca-Cola raised the bar by creating innovative activation and an integrated marketing approach to engage with millions of NASCAR fans, embodying the spirit of the award.”This year, Coca-Cola introduced a series of brand spots titled, “Coca-Cola Racing Family Road Trip,” featuring NASCAR stars Tony Stewart, Danica Patrick, Greg Biffle, Ryan Newman, Denny Hamlin and Joey Logano. The four-part series premiered during the Daytona 500 and its creative mirrored storylines that were playing out on the track throughout the season.”The Coca-Cola partnership with NASCAR is rich in history and passionately multifaceted. We’re honored and humbled to receive this prestigious award from such a valuable partner,” said Sharon Byers, senior vice president, sports and entertainment marketing, Coca-Cola North America Group. “From our Coca-Cola Racing Family members to decades of supporting local, regional and national activation, together our properties talk to a broad scope of fans. In 2013, the NASCAR partnership extended across 19 tracks, 13 current and alumni drivers, two entitlement races, activation with 36 national retail partners in over 250,000 retail locations, 2.8 million My Coke Rewards entries in NASCAR-themed sweepstakes and nearly 12,000 participants in our Coca-Cola Family Track Walks.”In 2013, Coca-Cola executed a number of integrated marketing campaigns designed to reach its key stakeholders, including:• Coca-Cola’s two entitlement races, Coca-Cola 600 and Coke Zero 400, which bookend the summer months – a particularly important selling-season for Coca-Cola.• Coca-Cola 600 activation included a Coca-Cola Racing Family Track Walk and iHeart Radio Trace Adkins Concert attended by 1,500 members of the military in Charlotte, N.C.• The “Coke Zero Enjoy Everything Island” was created on Lake Lloyd during the Coke Zero 400 in Daytona Beach, Fla., featuring games / prizes, driver interviews and live music.• Coke Zero teamed up with Danica Patrick to release new Enjoy Everything creative that aired during the Coke Zero 400.• Partnered with NASCAR’s three auto manufacturers (Chevrolet, Ford and Toyota) to create three My Coke Rewards promotions that resulted in more than 2.8 million entries and a total of 160,000 opt-ins for the auto manufacturers.• Implemented a sweepstakes program in 180 military commissaries across the country during the “NASCAR: An American Salute” program in May.• Through various retail and local market activations Coca-Cola executed more than 100 programs leveraging its status as the Official Soft Drink of NASCAR. • Continued to execute an at-track recycling program that places approximately 10,000 recycling bins at NASCAR race tracks throughout the season, resulting in more than 15 million cans and bottles recycled to date, enabling NASCAR to become the largest recycler in sports.Previous winners of the NASCAR Marketing Achievement Award include: Anheuser-Busch; Mars, Incorporated; ESPN; FOX / TNT / NBC; Gillette; Kmart; Nationwide Insurance; Office Depot; Sprint; The Home Depot; and Toyota.This year’s awards will take place Dec. 6, returning to Wynn Las Vegas with FOX Sports 2 and NASCAR.com providing coverage from 9 p.m. – midnight ET. Motor Racing Network and SiriusXM NASCAR Radio Channel 90 will provide live coverage.MORE:center_img READ: Manufacturers give Gen-6 debut high marks WATCH: Gen-6 Top 10: Nos. 7-8last_img read more

Texas to get $188 million in Homeland Security funds

first_imgBy Ashley Sanders The News staff writer With Southeast Texas boasting thousands of miles of oil and gas pipelines, Sens. Kay Bailey Hutchison and John Cornyn agree that it is vital that the nation maintain Texas port security. Hutchison and Cornyn announced Wednesday that the State of Texas will receive $188.2 million in 2007 grant funding from the U.S. Department of Homeland Security (DHS), the third highest recipient in the country behind California and New York. Last year Texas received $89.8 million total. “Texas faces unique homeland, port, and border security challenges,” said Sen. Hutchison. “I will continue to work with state and local officials to ensure their homeland and border security funding needs are met.” The state will receive $65 million to bolster first responder communication through the Public Safety Interoperable Communications (PSIC) Program, and a combined $58.9 million through the State Homeland Security Program (SHSP) and Law Enforcement Terrorism Prevention Program (LETPP). In addition, several Texas metropolitan areas, including Dallas and Houston, will directly receive a total of $58.5 million through the Urban Area Security Initiative (UASI). “This funding is critical to ensuring our first responders, or hometown security, have what they need to keep our communities safe,” Sen. Cornyn said. “We must continue working together on a local, state and federal level to best equip and support those on the front lines of our security.” Sen. Cornyn added, “Enhancing interoperable communications has consistently been one of the top priorities identified by first responders in the wake of September 11. Communication between first responder agencies and emergency management teams is essential to effective and rapid disaster response and preparedness for threats facing our state.”last_img read more

Vermont’s spring trout fishing opens April 12

first_imgVermont’s traditional trout fishing season opens Saturday, April 12 this year, and anglers are looking forward to spring fishing for brook, brown and rainbow trout in the Green Mountain State’s lakes and streams. Until then, eager anglers can capitalize on year-round catch-and-release trout fishing opportunities on nine river sections.The following Vermont river sections are open for year-round trout fishing using artificial lures or flies. All trout caught must be immediately released where they are caught._Black River – From the Connecticut River boundary upstream to the top of the Lovejoy Dam in Springfield._Lamoille River – From the Lake Champlain boundary (top of Peterson Dam in Milton) upstream to the top of the hydroelectric Dam at Fairfax Falls._Lewis Creek – From the Lake Champlain boundary upstream to the State Prison Hollow Road (TH #3) bridge in Starksboro._Ompompanoosuc River – From the Connecticut River boundary upstream to the Union Village Dam in Thetford. _Otter Creek – From the Lake Champlain boundary upstream to top of Center Rutland Falls in Rutland._West River – From the Connecticut River boundary upstream to the Townshend Dam (Townshend) to Connecticut River boundary._White River – From the Connecticut River boundary upstream to the bridge on Route 107 in Bethel._Williams River – From the Connecticut River boundary upstream to the top of the dam at Brockway Mills Falls in Rockingham._Winooski River – From the Lake Champlain boundary upstream to the Bolton Dam in Duxbury and Waterbury.“We know anglers are keen to wet a line as early as possible,” said Vermont Director of Fisheries Eric Palmer. “If weather conditions cooperate, these river sections will provide a great opportunity to do some catch-and-release trout fishing with artificials between now and the traditional start of trout season in April.”Vermont is known for excellent fishing opportunities for wild trout, and some of the biggest brown and rainbow trout are caught during early spring in many rivers throughout the state.“Willoughby River steelhead provide a popular spring fishery in the Northeast Kingdom at the Village of Orleans,” said Palmer. “These steelhead are on their spring spawning run from Lake Memphremagog, and they always attract a lot of interest, partly because they can be seen jumping the falls in Orleans.”As an added bonus, Vermont’s catch-and-release bass fishing season in lakes starts the same day as trout season on April 12 and continues through June 13. Only lures and flies may be used, and bass must be immediately released.The Fish & Wildlife Department is cautioning anglers that the use of felt-soled boots or waders in Vermont waters is prohibited in order to prevent the spread of the invasive algae called didymo.Anglers also are reminded to use sinkers that are not made of lead. It is unlawful to use a lead sinker weighing one-half ounce or less while fishing in Vermont. Weighted fly line, lead-core line, downrigger cannonballs, weighted flies, lure, spoons, or jig heads are not prohibited.Planning a Vermont spring fishing trip is easy. The Vermont Fish & Wildlife Department has a 2014 Vermont Hunting, Fishing and Trapping Laws and Guide that includes maps showing lakes and streams as well as fishing access areas and public lands. It also lists the fish species found in each body of water and it includes fishing regulations. Copies are available where fishing licenses are sold, or from the Vermont Fish & Wildlife Department. Tel. 802-828-1000. You also can download sections of the publication from their website.The Vermont Outdoor Guides’ Association offers help in locating fishing guides and some overnight facilities on their website (www.VOGA.org(link is external)). Additional help in finding a place to stay overnight can be found at (www.VermontVacation.com(link is external)).Fishing license fees are $25.00 for adult residents, $8.00 for residents 15-17 years of age, $50.00 for adult nonresidents, and $15.00 for nonresidents 15-17 years old. One, three and seven day fishing licenses also are available for nonresidents. Children under age 15 do not need a fishing license in Vermont. Licenses are quickly and easily available on Fish & Wildlife’s website (www.vtfishandwildlife.com(link is external)) and at agents statewide.Willoughby River steelhead, like this one, provide a popular spring fishery in Vermont’s Northeast Kingdom Village of Orleans. These fish are on their spring spawning run from Lake Memphremagog during April and May. VTF&W photo by Wayne Larochelast_img read more

Challenge Family back on the map in Spain with Win Sports

first_img Related The Challenge Family global series of long distance triathlons has today announced three new half distance races in Spain: Challenge Salou, Challenge Riaza and Challenge Menorca.‘With their idyllic locations and memorable courses’, all three destinations are already popular with Spanish athletes under the expert race production of Win Sports Factory, with whom Challenge Family has partnered.The move by Challenge Family sees the company back in a key triathlon market following the loss of Challenge Barcelona and Half Challenge Barcelona back in April this year.(In April, Ironman brand owner World Triathlon Corp (WTC) acquired Tritlon Spain SL, which are now under the M-Dot umbrella as Ironman Barcelona and Ironman 70.3 Barcelona and will be held on 5 October 2014 and 18 May 2014, respectively.)Ironman now has seven races in Spain, including Ironman Lanzarote, Ironman 70.3 Lanzarote, Ironman Mallorca and the Thomas Cook Ironman 70.3 Mallorca.Challenge Family has now strengthened its position with five races in Spain: the newly added Challenge Salou, Challenge Riaza and Challenge Menorca; plus Challenge Menorca and Challenge Fuerteventura.Challenge Family CEO, Zibi Szlufcik, said the combination of outstanding locations and the proven shared values of Win Sports Factory, made the addition of three new races to the Spanish race calendar an easy decision.“We are delighted to expand Challenge Family in Spain with the well respected team at Win Sports Factory and the communities of Salou, Riaza and Menorca,” Szlufcik said.He continued, “Challenge Family is focused on delivery of the ultimate race experience for athletes and their supporters and all three destinations promise to deliver something really memorable for those who visit.”Win Sports Factory CEO, Luis Genero, said that this agreement is great news for triathlon in Spain. “Adding Salou, Riaza and Menorca to Challenge Family from 2015 is a joy for all and a new professional challenge for the Win Sports team. We like the Challenge Family philosophy and we will work to ensure these three races are an unforgettable experience for athletes from around the world.”Challenge Salou Costa Daurada promises to be a classic in the calendar. Salou is home to some of the greatest beaches in Spain. The bike course is a flat, single loop, ‘perfect for a personal best’. Transition, the run course and finish line are on the seafront promenade, lined with palm trees. Families can also enjoy Port Aventura, one of Spain’s largest theme parks offering unforgettable experiences for athletes, spectators, friends and family alike.Challenge Riaza in the heart of Spain is just one hour from Madrid and is characterized by the alpine beauty of the race setting as well as a tough course for the triathletes. Swimming is in the beautiful Riofrio reservoir surrounded by mountains and next to the ski resort of La Pinilla. The bike is a challenging course through the foothills followed by a flat run finishing in centre of picturesque Riaza.Menorca is the least crowded and among the most beautiful of the Balearic Islands in the Mediterranean Sea. Fornells, where Challenge Menorca is based, is ‘the most beautiful village on the island’, with its typically white Balearic architecture. The water clarity on the swim is unrivalled while the inland bike course is fast. The half marathon is billed as an amazing run all along the spectacular coastline.www.challenge-spain.comlast_img read more

Nudges That Help Struggling Students Succeed

first_imgThe New York Times:When I was in high school, I earned A’s in all my math classes — until I took calculus. In algebra and geometry, I could coast on memorizing formulas, but now I had to think for myself.It was disastrous, culminating in my getting a charity “C,” and I barely passed my college calculus class.The reason, I was convinced, was that I didn’t have a math mind. I have avoided the subject ever since.It turns out that I got it wrong. While it’s unlikely that I could have become a math whiz, it wasn’t my aptitude for math that was an impediment; it was my belief that I had the impediment to begin with.Read the whole story: The New York Times More of our Members in the Media >last_img

Liebherr retrofits for Burger

first_imgCompany owner Raul Burger said the cranes have been updated to suit the numerous climate zones in Chile: “For us, it is important to be ready to work flexibly throughout the whole country. That is why we had Liebherr retrofit our two LTM 1500-8.1 cranes with low temperature equipment and an altitude package. Our cranes are often used in mines, which are generally located at high altitudes.”The two cranes are currently erecting turbines at a wind farm in southern Chile. “We also had the cranes modified by Liebherr so that the telescopic booms can be removed easily for transport. That’s a real benefit for obtaining road permits. Furthermore, there are lots of bridges in our country which are only passable in vehicles under 60 tonnes.”Burger Grúas recently acquired a LR 1750/2 crawler crane from Liebherr, which is now the most powerful crane in its fleet. It is currently at work in the Atacama Desert in northern Chile at a mining project.www.liebherr.comwww.gruasburger.comlast_img read more

Dublin MetroLink designers appointed

first_imgIRELAND: A consortium of Jacobs Engineering Group and Idom has been selected by Transport Infrastructure Ireland to assist with development of the Dublin MetroLink north-south metro line, under a contract announced on May 9.Working with TII and the National Transport Authority, the consortium will take the scheme through the evaluation and selection of a preferred route, including business case and environmental support. It will also develop and apply for the Railway Order needed to authorise construction, while assisting with the development of the contracting strategy and engagement of a delivery partner. Jacobs and Idem would then provide technical and commercial support to TII and NTA throughout the construction phase.NTA and TII began public consultation on the so-called Emerging Preferred Route the end of March and this process is due to conclude on May 11. Among those expressing concerns, Taoiseach Leo Varadkar has called for changes to the alignment in the Glasnevin area to minimise the impact of construction on a community sports centre.According to the National Development Plan 2018-27, MetroLink would provide ‘a high capacity, high-frequency cross-city rail corridor’, serving 15 new and 10 existing stations. It would run for 26 km from Estuary north of Swords to Sandyford in the southeast via Dublin Airport and the city centre, combining earlier plans for a Metro North route between Swords and St Stephen’s Green with a section of the Luas Green Line as far as Sandyford.Requiring an extensive tunnel under the city centre, MetroLink is expected to cost between €3bn and €4bn. According to an analysis by French engineering consultancy Systra, the benefit:cost ratio is estimated to be between 2·4 and 3, mainly predicated on journey time savings.According to NTA, the line would be required to carry up to 15 000 passengers/h per direction at peak times, which would be more than a light rail or bus route could accommodate. ‘MetroLink will have the capacity for 30 trains/h in each direction, so there is no doubt that it will greatly enhance the public transport offering in Dublin’, the authority explained. The stand-alone metro project has been preferred over an alternative proposal from Iarnród Eireann to build a short branch off the existing rail network, which IE argued could connect the airport with the whole of Ireland.The metro project is expected to create around 4 000 jobs during construction. Following the public consultation, NTA expects to apply for the Railway Order next year. If this is granted in 2020 as expected, construction could get underway the following year for opening in 2027.last_img read more

South Africa’s opposition, civil society fight against increase in VAT

first_imgFinance Minister Malusi Gigaba delivers his budget address at Parliament in Cape Town, South Africa February 21, 2018. REUTERS/Mike Hutchings Finance Minister Malusi Gigaba delivers his budget address at Parliament in Cape Town, South Africa February 21, 2018. REUTERS/Mike HutchingsSouth Africa’s opposition parties and civil society organisations are gearing up to fight the proposed increase in Value Added Tax (VAT).Former Finance Minister Malusi Gigaba announced last week that the country’s VAT would increase by one percentage point from 14 to 15 percent.The VAT, which is charged on all goods and services in the country is expected to increase will generate around $2 billion, which is set to go towards filling the $4 billion hole in the fiscus.The Treasury had been debating increased taxes for years, trying to find ways to lift declining revenues.  But opposition parties, unions and civil society groups argue that this tax will hurt the poor.“Up to 6 million of those South Africans actually take care of families. So, you have families whose livelihoods have now been compromised, that cheque that used to take of up to four people has just been depleted by this increase in VAT. Water, electricity, books, school uniforms and all food items should be zero rated.” Sizwe Pamla, the National spokesperson of Congress of South African Trade Unions said.There are just 19 items in the food basket that are zero-rated.It’s little comfort for South African consumers that spend 70% of their household income to feed their families.Other items that are exempt from VAT include fuel and education.  But petrol has several other taxes attached to it that make up third of the actual price one pays at the pump.“I think that was perceived to be the only option to raise a significant chunk of money in the short term. Even if you are basically homeless and surviving on tips you’re still getting some money and spending it in the shops.” Billy Joubert, the Director Tax Transfer pricing at Deloitte said.The Treasury also announced that social grants will increase by just over $2 this year, and it believes this will cushion the blow.  But taxes on fuel will also go up, which will push up food and transport costs.Some of the citizens interviewed by CGTN’s Sumitra Nydoo had this to say;“We don’t benefit from that VAT. You go to municipal offices, you have a problem. You go to housing, you’ve got a problem. Everywhere we go, there is a problem.”“The reason why there’s this increase, they wanted to recover the money that was eaten by these corrupt politicians. So, now we have to suffer.”The DA and several other bodies have launched a petition to stop the increase in VAT.  Some experts believe there are other ways to lift revenues without taking from the poor.“There’s no doubt further tweaking can be done. But the more you do that, the more you actually undermine the extra revenue being collected through the 1 per cent increase. Joubert said.Middle income earners who are highly indebted will also feel the pinch.“It means those people they are going to continue to struggle to keep up with their debt payments. At the same time they have nothing left to participate in the economy.”Pamla said.If protests are unsuccessful, come 1 April South Africans will not only have to deal with paying more VAT but will also have to deal with increased taxes on other goods and services including fuel, electricity, sugar, tobacco and alcohol.last_img read more

Health Minister advises citizens to adopt new lifestyles

first_img Share 5 Views   no discussions Tweet Share Sharing is caring!center_img LocalNews Health Minister advises citizens to adopt new lifestyles by: – April 9, 2013 Share Health Minister Julius Timothy (file photo)Dominicans have been called upon to adopt new lifestyle practices to prevent the development of hypertension. According to statistics, more than twice as many females (96) died from hypertension in comparison to men (43) in 2011. Health Minister Julius Timothy in his address in observance on World Health Day on April 7th highlighted some health practices which have proven to help reduce the risk of developing Hypertension.“Limiting the amount of salt in daily meals and snacks, eating a balanced diet, regular physical activity at least 3 times a week for about 45 minutes each time, maintaining a healthy body weight for your height, using alcohol in moderation and avoiding smoking,” Mr Timothy disclosed. These measures he said should also be practiced by individuals who have already been diagnosed with Hypertension, since they will assist with maintaining blood pressure within normal limits.According to Mr. Timothy, the improvement in health is not solely the responsibility of the Ministry of Health but it is also a partnership between the individual, family, and the community. “Therefore the adoption of health promoting habits where we live, work, eat, play, learn or pray can prevent the development of high blood pressure which is among the main causes of death in Dominica,” he said. From 2007 to 2011 cerebrovascular disease which includes strokes was the number one cause of all deaths in Dominica and Hypertension is the most common cause of this group of diseases.The Health Minister also called all government sectors and all of civil society including the church, the private sector and industry, academia, the media and voluntary organizations, to play a vital role and get involved in preventing Chronic Non Communicable Diseases such as High Blood Pressure. Throughout the month of April, the Ministry of Health will place emphasis on the risk factors associated with high blood pressure with a view to appealing to the public to adopt lifestyle practices. These practices will not only manage the condition but will prevent its development and promote the quality of our lives. The goal of World Health Day 2013 celebrated under the theme ‘Hypertension’ is to assist individuals to reduce the more common complications of Hypertension; namely strokes and heart attacks. Hypertension, commonly known as High Blood Pressure, is a health condition, which affects millions of people annually, but which in most cases remains “silent” since it does not always present with symptoms. This means that many persons who are Hypertensive may not even know that they have the condition. Given that this condition may remain unknown, too many of those affected, it may go undiagnosed and untreated for a long period of time. This leaves the affected individuals at risk of developing complications. The complications of Hypertension are many and include strokes, kidney disease, blindness and heart conditions to include heart attacks. Dominica Vibes Newslast_img read more

FCC Opens up Spectrum above 95 GHz

first_imgThe FCC has adopted new rules to encourage the development of new communications technologies and expedite the deployment of new services in the spectrum above 95 GHz. This spectrum has long been considered the outermost horizon of the usable spectrum range, but rapid advancements in radio technology have made these bands especially ripe for new development.There are substantial opportunities for innovation at these frequencies, especially for data-intensive high-bandwidth applications as well as imaging and sensing operations. Prior to this decision, the Commission had no rules for authorizing communications above 95 GHz, other than by amateur operators or through experiments of limited duration and scope.To enable innovators and entrepreneurs to most readily access this spectrum, the Spectrum Horizons First Report and Order creates a new category of experimental licenses for use of frequencies between 95 GHz and 3 THz. These licenses will give innovators the flexibility to conduct experiments lasting up to 10 years and to more easily market equipment during the experimental period.The item also makes a total of 21.2 GHz of spectrum available for use by unlicensed devices. The Commission selected bands with propagation characteristics that will permit large numbers of unlicensed devices to use the spectrum, while limiting the potential for interference to existing governmental and scientific operations in the above-95 GHz bands, such as space research and atmospheric sensing.The First Report and Order provides unprecedented opportunities for new experimental and unlicensed use in the frequencies above 95 GHz and will help ensure that the United States stays at the forefront of wireless innovation. Moreover, the study of these uses could ultimately lead to further rulemaking actions and additional licensing opportunities within the Spectrum Horizons bands.last_img read more